Evonik helps Victoria's Secret flagship store build colorful façade
The global lingerie brand Victoria's Secret (VS) opened its first China flagship store in Shanghai this March. The façade of the four-story building uses about 1,500 square meters of PLEXIGLAS® sheets produced by Evonik Industries. When the lights are turned on at night, the whole building shines with the iconic pink color of Victoria’s Secret and becomes an impressive sight on Huaihai Road.
Thanks to its high light-transmission and excellent flexibility, PLEXIGLAS® sheet was the designer’s first choice for the VS store design. PLEXIGLAS® boasts a light transmission of up to 92% and presents a crystal clear appearance. The surface of the sheet is elegantly engraved with clean lines, enhancing the distribution of light in varied settings–thus the curtain walls shimmer dazzling light.
"Compared with glass, PLEXIGLAS® not only has higher light-transmission, but it also has outstanding weather resistance. With these properties, the materials retain high transmission even after being exposed to the sun for a long time," said Jones Ma, the project manager from MBM Construction Curtain Wall Engineering Ltd. “Evonik offers a 30-year guarantee that the transparent material will not turn yellow outdoor. This meets our requirement for long lasting façade.”
While glass curtain walls overrun the market today, PLEXIGLAS ® has injected new elements into exterior, landscape and interior design. Mr. Benjamin Ling, Senior Vice President of Evonik Performance Materials Asia Pacific, is confident of the prospect of this material, "Nowadays, as people increasingly focus on the combination of functionality and aesthetics, PLEXIGLAS® improves design freedom and diversification, making our lives more colorful.”
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PLEXIGLAS® is one of the world’s most precious and versatile plastics. It can be manufactured with many different functional properties and surfaces, offering high transparency, light diffusion, light focusing, sight screening, heat reflection, heat shielding, heat insulation, sound reflection or mar resistance. The application of PLEXIGLAS® is very broad, including Lighting, Architecture, Shop fitting, Signage, Electronic and Transportation etc.
Evonik Industries is a worldwide manufacturer of PMMA products sold under the PLEXIGLAS® trademark on the Eurpean, Asian, African and Australian continents and under the trademark ACRYLITE® in the Americas.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.