Evonik launches new concept at PCHi 2016 - Trendy textures for new experiences

• Introduced to China market for the first time
• Also unveiled is total solution for make-up remover from Evonik

Evonik Personal care will launch a brand-new concept named “Trendy textures for new experiences” at PCHi 2016. This is the first time the concept is introduced to China market.

Inspired by consumers’ desire to “try something new”, and to meet their demand for instantaneous and visible effects as well as adding “fun” when using the product, Evonik develops a series of formulations with classical and innovative Evonik ingredients. The formulations include luxurious whipped cream, shape memory W/O gel, self-recovery O/W cream, transformation cooling balm, and caring foaming milk.

Along with the booming cosmetics industry in China in recent years, make-up remover products are growing rapidly. In answer to this trend, Evonik offers a comprehensive solution on make-up removers combining our high-tech ingredient and advanced formulation technology, including emulsion system, micro-emulsion system, multi-phase system, make-up remover cream and pure oil system.

Apart from the new concepts, Evonik will also demonstrate a series of formulations containing ceramides and their derivatives for various applications and functional effects. Evonik is the globally leading company in developing and producing biotechnologically derived skin-identical lipids which can be used for different applications and skin and hair types. With more than 20-year-experience, Evonik offers a broad portfolio of more than 10 active ingredients based on sphingolipids which fulfill customer needs and consumer trends.

All the concepts and products will be unveiled in PCHi 2016 during March 1-3, 2016 in Shanghai, China. Please feel free to visit our booth E28, Hall1 to exchange with us on this concept and to experience the samples on-site.