Press release
February 14, 2019

Evonik showcases brand-new product concepts for personal care and household care markets at PCHi 2019

During the event, the new Evonik Care Solutions business line will present its cutting-edge technologies for both personal care and household care, which are great fits for the dynamic and robust market development in China.

  • Debut of the new Evonik Care Solutions unit in the Chinese personal care and household care markets
  • The new organization setup enables customers to benefit from greater innovative power, leaner processes and closer customer relationships
  • Evonik’s latest concepts and products showcased

Evonik Industries will unveil its brand-new concepts and products at the Personal Care and Homecare Ingredients (PCHi) 2019 from February 26 to 28 in Guangzhou. During the event, the new Evonik Care Solutions business line will present its cutting-edge technologies for both personal care and household care, which are great fits for the dynamic and robust market development in China.

Dr. Tammo Boinowitz, senior Vice President and General Manager of Evonik Care Solutions business line said, “Evonik understands that products must seamlessly fit into people’s desire of healthy and sustainable life. To respond, we have introduced products to help the skin and hair achieve an alluring, healthier look and feel. These products offer formulators effective solutions that boost manufacturers’ competitiveness in designing products with a focus on health and sustainability.”

When innovation meets sustainability

RHEANCE® One, a breakthrough in natural cleansing, is the first ever glycolipids product. It’s a new class of all-natural ingredients for rinse-off applications and intended for cleansing, solubilizing and foaming additive for gentle personal cleansing formulations. Since launched in 2018, the product received the gold metal awards for Best Functional Ingredients at in-Cosmetics Global and in-Cosmetics Asia 2018.

NeoPlanta® Withania, inspired by the fusion of ancient wisdom with advanced technology, is the very first product from Evonik’s Advanced Botanicals technology platform. It is a biotechnological optimized extract of traditional Ayurvedic herb that enables a healthy and protected skin.

“Skinification”, the new favorite of hair care

In order to address this trend, Evonik will bring several new product and market concepts focusing on hair and scalp care in a similar fashion as for skin:

  • “Micellar Evolution for Hair Care” extends Evonik’s leading micellar technology from facial cleaning to hair and scalp category. Evonik has a total micellar hair care solution from purifying micellar shampoo to hair refreshing micellar mist.
  • “New Texture for Hair Care” will give consumers more reasons to enjoy their daily hair care routine with five enjoyable textures.
  • Hairflux®, a bio-inspired Hair and Scalp Care ingredients, is a new ceramide blend to regenerate damaged hair and to soothe irritated scalp. It provides skin-identical ceramide for scalp care and haircare.

Solutions for comfortable and convenient life

The newly launched REWO® SOFT LD quats is the laundry liquid and softener “Two in one”, formulated by unique technique and perfectly compatible with anion system, which means it prevents the efficiency loss from the reaction caused by the adsorption and interaction between cation and anion surfactants.

Detergents containing REWO® SOFT LD has a brilliant performance and suits cloth with various texture, both natural and synthetic fiber. The treated clothes feels gentle and flat, fluffy and soft to touch, bright and beautiful in color.

“We see a growing demand across Asia for the personal care and household care products that bring higher performance with better customized solutions to consumers,” says Evan Wu, Head of Evonik Care Solutions Asia Pacific. “As a leading supplier in both personal care and household care industry, we proactively develop solutions for manufacturers to cater to new consumer needs. We formulate products to help manufacturers come up with novel product ideas for sustainability and wellbeing.”

All these products and formula toolkits are available over our booth 4C66, Hall 4. Welcome to visit us to exchange ideas about the concepts and products, and experience the samples.

Company information

Evonik is one of the world leaders in specialty chemicals. The focus on more specialty businesses, customer-orientated innovative prowess and a trustful and performance-oriented corporate culture form the heart of Evonik’s corporate strategy. They are the lever for profitable growth and a sustained increase in the value of the company. Evonik benefits specifically from its customer proximity and leading market positions. Evonik is active in over 100 countries around the world with more than 36,000 employees. In fiscal 2017, the enterprise generated sales of €14.4 billion and an operating profit (adjusted EBITDA) of €2.36 billion.

Evonik’s international activities are organized into six regions. The Asia Pacific North region is headquartered in Shanghai. Sales in Asia Pacific North reached 2,158 million euros in 2017. Evonik regards China as one of the driving forces of the global economy and we consequently endeavor to grow our business here. The company now employs about 3,000 employees and has in total of 10 production sites in China.


In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.